News
Press coverage featuring Travis Schreiber.
CEO Today · July 29, 2025
Travis Schreiber on the Fight Against AI-Generated Reputation Damage - CEO Tomorrow
Travis Schreiber, Director of Operations at Erase and founder of Oswald23, is leading the fight against AI-generated reputation damage. As AI-generated summaries increasingly shape first impressions, Schreiber and his team work to clean up after AI misquotes, mislabels, and misrepresents real people and businesses, shifting reputation management into what he calls 'reputation architecture.'
“We used to fight Google autocomplete. Now we're fighting hallucinated AI summaries that invent facts out of Reddit threads.”
Forbes · Feb 01, 2024
Reviews And Reputation: Harnessing Customer Voices For Business Growth
Travis Schreiber, an online reputation expert and director of operations for Erase Technologies, LLC and Guaranteed Removals, explores how online reviews have become the silent salesperson that influences purchasing decisions. He notes that 90% of customers read reviews before visiting a business, and a one-star increase on Yelp could lead to a 5-9% increase in business revenue.
The CMO
Most Online Content Removal Attempts Fail. Here's How to Do It Right.
Travis Schreiber outlines how executive reputation has become a critical conversion factor, citing research that shows a CEO's reputation accounts for roughly 45% of a company's overall reputation. He emphasizes that executive reputation is not just a crisis-comms problem but belongs on the CMO's radar, as negative content about executives can quietly remove companies from shortlists.
The Boss Magazine · July 30, 2025
Operationalizing Reputation: Making Brand Trust a KPI with Travis Schreiber
Reputation is no longer just a “nice-to-have.” It’s measurable, trackable, and directly tied to revenue. Companies that ignore it are leaving money, and customer trust, on the table.
“If you can’t measure it, you can’t manage it. Reputation isn’t different. You just have to build the right systems to track it.”